Privacy Policy

At Bridhi, we are committed to protecting the privacy and confidentiality of our customers (website users, app users, offline stores' customers) and business partners' personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the data we receive from both our customers (D2C or Direct-to-Consumer) and business partners (B2B or Business-to-Business). By using our services or providing personal information, you agree to the terms of this Privacy Policy.

1. Information Collection

We may collect personal information such as names, contact details, billing and shipping addresses, and payment information from both individual customers and business clients when they make a purchase or engage in business transactions with us.

2. Use of Information

The collected information is used to process orders, provide customer support, deliver products, manage accounts, and to communicate with customers and business clients about our products, services, promotions, and updates. We may also use the data for market research, analysis, and improvement of our offerings.

3. Information Sharing

We do not sell or rent personal information to third parties. However, we may share the data with trusted service providers, such as shipping companies or payment processors, to fulfill orders or conduct business activities. We may also disclose information when required by law or to protect our rights and safety.

4. Data Security

We implement stringent security measures to protect personal information from unauthorized access, loss, or alteration. This includes using secure servers, encryption, access controls, and regularly updating our systems. However, while we take reasonable steps to safeguard the information, no method of transmission or storage is completely secure.

5. Cookies and Tracking

Our website may use cookies and similar technologies to enhance user experience and collect non-personal information about website usage. These cookies may be used for analytics, personalization, and targeted advertising. Users can adjust their browser settings to manage cookies or opt-out of certain tracking technologies.

6. Third-Party Links

Our website or communications may contain links to third-party websites or services. This Privacy Policy does not extend to those external sites, so we encourage individuals and businesses to review the privacy policies of those platforms independently.

7. Children's Privacy

We are committed to protecting the privacy of children. Our B2B and D2C services are not intended for individuals under the age of 18 ("children"). We do not knowingly collect personal information from children without parental consent. If we become aware that we have inadvertently collected personal information from a child, we will take immediate steps to delete that information from our records.

If you are a parent or guardian and believe that your child has provided us with their personal information without your consent, please contact us immediately. We will promptly remove the information from our systems.

We encourage parents and guardians to supervise and monitor their children's online activities and to help enforce our Privacy Policy by instructing children to never provide personal information without parental consent.

8. Compliance with Laws

We may disclose personal information if required to do so by law or in response to valid legal requests, such as a court order or government investigation.

9. Consent and Opt-Out

By using our services or providing personal information, you consent to the collection, use, and disclosure practices outlined in this Privacy Policy. Individual customers and business clients have the right to opt out of receiving marketing communications and can update their preferences or request data deletion by contacting our customer support.

We reserve the right to modify or update this Privacy Policy periodically. Any changes will be posted on our website. It is recommended to review this policy regularly to stay informed about how we handle personal information.

If you have any questions or concerns about our Privacy Policy, please contact our customer support (support@bridhi.in).